Fashion. You cannot wear it.
2nd-hand fashion: You can wear it. It's your choice.
With our ALOT online shop, we offer a shopping experience like the big players, but we take our responsibility seriously. With ALOT, we don't want to reinvent the wheel, but keep clothing in circulation. To do this, we create access to clothing that is already available in mass quantities. Trends repeat themselves, raw materials don't.
Low wages. Exploitation. Child labor. Extreme water consumption. Dangerous chemicals. The fashion industry is responsible for about 10% of global greenhouse gas emissions. Every year, about 85% of all textiles end up in landfills. Supply chains are becoming more transparent, but the same people are still growing the majority of cotton under duress.
With ALOT, you wear more than just a "Made in Bangladesh" label on your skin. We keep your clothes in circulation. Because behind every fabric, every seam and every button there is a story. That you can now pass on. We are aware of our responsibility.
We make responsibility wearable. Because we can do ALOT better.

